LARISSA YU

I work as an Art/Creative Director, hands-on Senior Designer and Content Creator based in Sydney. I produce beautiful engaging cross-platform branding & marketing content across digital, print, web, packaging, data visualisation, video and social media.

 

Every designer knows the programs – where I excel is in producing considered multi-platform content with a refined editorial eye for style and typography, honed over years spent working at a senior level in fashion, beauty, wellness, lifestyle and branding. While I now work in digital & e-comm brand-side and in-house, my background is in luxury women’s fashion and lifestyle magazines, media and publishing. My unique skillset has made me an agile digital-first designer with solid print experience, filtered through an elevated visual aesthetic lens.  

 

My USP is being a 360° creative with high-level skills across print and digital, visuals and words – I represent great in-house value for businesses as I can wear many hats. I am both “head and hands” – great at creative ideation and also love being on the tools executing. As passionate about strategic, data-informed, insight-led design as I am about producing & art directing photo shoots on set and location.  

 

I am used to lean, fast-paced, entrepreneurial, deadline-driven environments and have worked for some of Australia’s biggest publishers, brands and media companies, corporate and government, as well as early-stage startups, household names and smaller boutique brands. Proven experience in creative leadership and professional mentoring – hiring, training and mentoring teams and the next generation of creative student cohorts. I have a unique understanding of the intersection between editorial and commercial and the strategic relationship between content and commerce. 

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My digital-first skillset includes website visual design, digital marketing and paid social ads, EDMs, e-books and e-magazines, social media assets, video, GIF animations, web banners/skins. I can conceptualise, brief and execute photo shoots of both people and product, in studio and on location. My production and print experience includes: packaging, managing workflow from page-to-printer; proof, dieline and on-press checks; print-to-digital workflow; commissioning photographers & illustrators; casting models & talent; and designing brand extensions such as packaging, corporate presentations & pitch decks, inserts, large-scale outdoor executions, in-store retail visual merchandising, tip-on products and books, corporate identity executions; redesigns of magazines and brands. I have hired and managed staff, built creative teams and brands from the ground up, directed photo editors and pre-press, managed budgets, presented to clients and high-level stakeholders and met tight deadlines with limited resources. 

 

Programs: Adobe Indesign, Photoshop (+ Photoshop video), Illustrator, After Effects (basic), Figma (basic), Canva, Acrobat, Google suite, AI, ChatGPT, Word, Excel, Shopify, Wordpress, Klaviyo, Mailchimp, Campaign Monitor, Infogram, Datawrapper, Flourish, some Powerpoint, Content Station, Woodwing. NOTE: I was a former Adobe enterprise ambassador